I am unikcrys, a young creative mind from Berlin who's trying to
find his heroic path in the creative industry. I currently study marketing
communications with specialization in “Creative Advertising”.



You are looking for a long-term marketing consultant, a professional all-in-one visual designer or a Hollywood film editor?

Well, that's not who I am.
Why am I a good choice then?

Because I can do nearly everything somehow and I do enjoy getting better at it every single time. Working and thinking creatively is my passion and I do invest a lot to make it my everyday job.

My focus lies on marketing contents that are based on visual designs and creative strategies. In addition, I have gained a lot of experience in modern dynamic markets through my many years of activity in the esports and gaming segment. Competitive markets, digitized formats and approaching young target groups are my daily grind.


To develop logo concepts for the most different scopes and to realize them in initial versions is a longtime passion of mine. However, I am not a professional designer and l love collaborations with talented contacts from my network for the final product. Nevertheless, every good concept needs a first visual implementation. So everything comes from a single source - me.

Creative Concepts

The KaDeWe "Seasons of Ideas"
innovation strategy concept

by Johannes James Zabel, Lars Kliewer

The concept was a student assignment with the objective of developing an innovative advertising campaign for the iconic department store on Kurfürstendamm. The final idea was to hold monthly rotating exhibitions on the different floors of the department store, including various young, international fashion designers, chefs, food trends, tech products and other categories to create a rotating exclusivity of exotic products - the KaDeWe "Seasons of Ideas" Concept.

The Freaks 4U Gaming
Internship Report

by Lars Kliewer

The report is a summary of the four month student internship at Freaks 4U Gaming, the global market leader in gaming and esports 360° marketing communications. I used it as an opportunity to apply new knowledge in Adobe CC InDesign and thereby to create a booklet as well as an atmospheric presentation for my class. In this report I did describe my main projects for brands like Samsung, Adidas or Western Digital - the Freaks 4U Gaming Internship Report.

The KidPick App
communications strategy

by Frédérique Wolff, Johannes James Zabel, Caroline Pedersen, Lars Kliewer

The family life management app KidPick needed a new communication strategy to stand out from niche competitors and communication giants like Whatsapp. A new brand matching, unified corporate communication including a new brand claim was needed and was delivered as part of our student assignment - the KidPick "Family becomes child's play" Communications Strategy.

The Domestos "More time"
communications campaign

by Lars Kliewer

The market for fast moving consumer goods is extremely competitive. In order to survive every brand must stand out from the crowd not just in terms of prices. The key is to be completely different to others in the communication. In my strategy the focus lay on developing a completely new and unexpected positioning for the toilet freshener products as a student assignment. "Domestos, the only household cleaning brand that gives you MORE TIME FOR THE IMPORTANT THINGS in life" - The Domestos "More time" Communications Campaign.


A few impressions from my first attempts in the world of photography.


My name is Lars, I am 23 years old and I am absolving my studies in marketing communications with specialization in “Creative Advertising” in the fifth semester (B.A.) in the heart of Kreuzberg, Berlin.

I live for the gaming and esports industry and I am happy to belong to a very digitally savvy generation. Working and thinking creatively is my passion and I do invest a lot of time and capital to make it my everyday job. Be it in my education, marketing practice, working experience, minimum requirements like photography or graphic design or digital know-how in social media and application suites like Adobe CC, Microsoft Office and Google Suite.


Feel free to contact me for requests or contact me to spread some positive mood.

Please keep in mind that I am basically interested in every collaboration and every order.
Decisions are made individually. If you are interested, please contact me with a briefing.


Lars Kliewer
12439 Berlin

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